Swati Soni

Senior Product Manager | B2B SaaS | Driving Growth and Innovation

About Me

I'm a data-driven product leader with over 10 years of experience building high-impact products across diverse industries. My passion lies in creating user-centered solutions that solve real-world problems and drive business growth. With 6+ years of experience as a Product Manager for market-leading B2B SaaS and B2C products, I bring a proven track record of translating user needs into successful product strategies.

Experience

Freightwalla

Senior Product Manager 2021 - 2023 (almost 2 years)

At Freightwalla, I spearheaded initiatives that significantly optimized logistics operations and drove substantial business growth. I led the development and launch of a new product for international clients, automating workflows and multi-party billing, which resulted in acquiring new clients and driving 30% of bookings and 20% of revenue.

My passion for building efficient and impactful solutions is evident in my championing of the tracking product, where I collaborated with vendors and leveraged API integrations to achieve >90% shipment visibility. This not only increased customer satisfaction but also generated new revenue streams. Furthermore, I demonstrated my ability to leverage data and technology to streamline processes and reduce costs by 20% through the development of a data-driven Vendor Invoice Management System. This system, powered by machine learning and enhanced visibility, significantly reduced disputes and manual work.

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Dice

Core Team Member 2018 - 2020 (over 2 years)

At DICE, I was instrumental in building their core expense management product and driving its adoption. I spearheaded the development of a robust policy engine that automated expense processing, ensuring compliance and reducing manual effort.

This innovative solution became a key differentiator for DICE, attracting new customers and fueling business growth. To further accelerate this growth, I led the go-to-market strategy, which included a targeted lead generation campaign focused on identifying and qualifying leads based on specific personas. This involved leveraging no-code automation tools to streamline outreach and qualification processes, resulting in a 20% increase in qualified leads. My contributions at DICE demonstrate my ability to not only build innovative and user-friendly products but also effectively bring them to market, driving adoption and contributing to the company's overall success.

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CaaStle

Product Manager 2015 - 2017 (about 2 years)

At CaaStle, I spearheaded initiatives to significantly enhance user acquisition and engagement through a data-driven, mobile-first approach. By optimizing the user experience and leveraging CRO techniques, I achieved a remarkable 30% increase in the subscription rate, directly impacting customer acquisition cost reduction.

Furthermore, I designed and developed a personalized onboarding journey tailored to specific user segments, resulting in a 15% improvement in user activation rates and a 10% increase in product usage. These accomplishments demonstrate my ability to analyze user behavior, identify areas for improvement, and implement effective solutions that drive key business metrics.

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Steel Authority of India

Junior Manager 2010 - 2013 (over 3 years)

At SAIL, I honed my product development and technical skills while contributing to critical HR and finance systems. I built an end-to-end payroll product for a substantial user base of 27,000+ users, significantly improving efficiency and accuracy by reducing processing time from 15 days to 2 days.

This involved collaborating with cross-functional teams to integrate the payroll system with existing HR and finance modules, ensuring seamless data flow and regulatory compliance. Furthermore, I expanded my expertise by developing several other HR and Fintech products, including modules for No Dues and ITS declarations. These initiatives streamlined processes, reduced manual effort, and improved overall efficiency, demonstrating my ability to deliver impactful solutions that address real-world business challenges.

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Education

Indian Institute of Management, Lucknow

MBA: Finance, Marketing, Systems - APRIL 2015

National Institute of Technology, Calicut

BTech: Electronics & Communications - APRIL 2009

Projects

Total Tracking Visibility

Increased shipment visibility from under 20% to over 90% by leading a cross-functional effort to build a robust tracking system, integrate with key vendors, and establish strategic NVOCC partnerships.

Invoice Automation

Reduced manual effort by 80% and decreased the invoice dispute rate by 60% by building a Vendor Invoice Management System that automates invoice processing, standardizes cost details, and provides real-time visibility.

Habit Hacker

This is a free Habit Hacker spreadsheet for tracking daily habits and staying motivated! Click to watch the video. This spreadsheet is perfect for anyone who wants to:

  • Build new habits
  • Break old habits
  • Improve their productivity
  • Achieve their goals

Connect With Me